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Grow with social proof

Tactics, research, and guides for founders and marketers who take trust seriously.

ConversionJun 2026·5 min read

Why specific testimonials outperform generic praise by 3×

"Great product!" doesn't move the needle. "We cut our onboarding time by 4 hours" does. Here's the data and how to collect proof that actually converts.

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PlaybookMay 2026·8 min read

The ROI testimonial playbook: how to extract numbers from happy customers

Most customers know they love your product. Few can articulate why. This playbook shows you the exact questions that surface revenue, time, and cost wins.

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DesignMay 2026·6 min read

5 Wall of Love design principles that increase time-on-page

A wall of testimonials should feel alive, not static. Carousel placement, card density, star ratings — small choices that add up to big trust signals.

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Coming soon

More articles on the way

We're writing guides on video testimonials, import strategies, A/B testing social proof, and more.

Start collecting testimonials
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